E-Mail: Ramauras@aol.com

As the market for our gemstones has grown over the years, we have found the more that is known about them, the faster they sell. So... here are some pointers which you may find helpful in your sales presentation.

1. Always show rubies under incandescent light (normal light bulbs you read by) or flood lights. Fluorescent light suppresses the rubies’ inherent sparkle and fire and should be avoided.
   
   
2. Alexandrites will look their best raspberry-red color under incandescent light (the same light you use for ruby) and their best blue/green color in shaded sunlight. If shaded sunlight is not practical, fluorescent light held close to the stones will bring out the blue color.
   
   
3. Emeralds look their very best in sunlight. If that isn’t possible, the next best choice is fluorescent light (especially a fluorescent Chroma 50 tube).
   
   
4. Mention that the Ramaura Cultured Ruby was featured on the National Geographic TV Special "Splendid Stones". Seventy (70) million people have seen the show and your customer may be one of them.
   
   
5. Ramaura Cultured Rubies are so much like natural rubies that, even with our help through the addition of a telltale trace chemical, gemmologists must use all their skills to tell the difference.
   
   
6. Never describe these products to the public as "synthetic". Most people untrained in gemology or science, think "synthetic" means "fake". Our gems are not "fake", they are real rubies, emeralds and alexandrites produced in the laboratory. You may choose, as we do, to call our rubies and emeralds "cultured". Your customer will be familiar with cultured pearls and know that even though people have helped to produce them, they replicate natural pearls. The same is true for our rubies and emeralds.
   
   
7. Our gems are not cheap, but they cost a small fraction of what an equivalent natural gem would cost. This makes them valuable gemstones in their own right and a very cost effective alternative to expensive naturals.
   
   
8. The production of Ramaura Cultured Rubies is small, limited by time and the difficulty of the process. There are less than 10,000 cut carats per year sold into the worldwide market.