E-Mail: Ramauras@aol.com
Marketing tips for:
Ramaura™ Cultured
Ruby
Nicholas Created Alexandrite -
Empress Cultured Emerald
As the market for our gemstones has grown over the years, we
have found the more that is known about them, the faster they sell.
So... here are some pointers which you may find helpful in
your sales presentation.
- Always show rubies under incandescent light (normal light bulbs
you read by) or flood lights. Fluorescent light suppresses the
rubies’ inherent sparkle and fire and should be avoided.
- Alexandrites will look their best raspberry-red color under
incandescent light (the same light you use for ruby) and their best
blue/green color in shaded sunlight. If shaded sunlight is not
practical, fluorescent light held close to the stones will bring
out the blue color.
- Emeralds look their very best in sunlight. If that isn’t
possible, the next best choice is fluorescent light (especially a
fluorescent Chroma 50 tube).
- Mention that the Ramaura Cultured Ruby was featured on the
National Geographic TV Special "Splendid Stones". Seventy (70)
million people have seen the show and your customer may be one of
them.
- Ramaura Cultured Rubies are so much like natural rubies that,
even with our help through the addition of a telltale trace
chemical, gemmologists must use all their skills to tell the
difference.
- Never describe these products to the public as
"synthetic". Most people untrained in gemology or science, think
"synthetic" means "fake". Our gems are not "fake", they are real
rubies, emeralds and alexandrites produced in the laboratory. You
may choose, as we do, to call our rubies and emeralds "cultured".
Your customer will be familiar with cultured pearls and know that
even though people have helped to produce them, they replicate
natural pearls. The same is true for our rubies and
emeralds.
- Our gems are not cheap, but they cost a small fraction
of what an equivalent natural gem would cost. This makes them
valuable gemstones in their own right and a very cost
effective alternative to expensive naturals.
- The production of Ramaura Cultured Rubies is small, limited by
time and the difficulty of the process. There are less than 10,000
cut carats per year sold into the worldwide market.
These gems are unconditionally
guaranteed.
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